Designed to showcase a year of growth and excellence across Texas and beyond, this multimedia project provides a deep dive into the Texas A&M College of Veterinary Medicine & Biomedical Sciences. I managed the project’s storytelling from start to finish—conducting interviews, writing transitions for a fluid viewer experience, and strategically ordering clips to align with the college’s mission. The final product was utilized as a primary stakeholder report and a series of targeted external marketing assets.
This video about Charean Williams is part of the We Are Liberal Arts series, which highlights students, former students, faculty and staff who help define the college. I contribute to video productions like this by identifying visually appealing stories, coordinating and conducting the interview, and identifying edits ahead of publication.
I led the creative execution for this awards feature, produced for the Texas A&M School of Veterinary Medicine & Biomedical Sciences Outstanding Alumni & Rising Star Ceremony. My contributions spanned the entire production workflow: scouting interview sites, conducting on-camera interviews, identifying supporting B-roll, and writing the voiceover script to bridge the visual and spoken narrative.
These print publications serve as vital touchpoints for key stakeholders and donors, designed to inspire high-level philanthropy and legacy giving. Executing a project of this scale requires more than just technical skill—it demands a servant leadership approach. By removing obstacles and fostering a culture of ownership, I empower my team to navigate the rigorous demands of print production. The result is a suite of sophisticated magazines that drive critical CTAs, from immediate donations to long-term development conversations, all while reflecting the collaborative excellence of a highly motivated team.